The Man Who Put MySpace Online

Ultimately, Chris DeWolfe says, MySpace’s future is in the hands of its growing army of users. “They’re defining the experience, not us.

…and he did it. He’s got a really good gut feeling when it comes to media.”Those who obsess over whether MySpace can be profitable on its own terms may be missing the point. By repositioning News Corp for the digital age and potentially providing a way to tap into an audience that he cannot reach any other way, it is already worth its weight in gold.Others are more circumspect, believing that MySpace is simply the latest teen fad site. They point to Friendster, Geocities, Tripod and a dozen other “personal web space” or “community” sites that were flavour of the month before their users moved on. Critics also say that mind-boggling stats, which show MySpace to be the second most popular site in the US, are skewed because people spend all day on the site, boosting traffic figures.”A lot of people feel that those sites were much bigger than they were. Friendster had 1.5 million users,” counters DeWolfe. “Last month in the US we had 54 million unique users. A lot of people have put their lives online and are…

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The Man Who Put MySpace Online

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