Why MySpace and Facebook Are Failing in Japan | ConcerningMySpace.info

Why MySpace and Facebook Are Failing in Japan

Sized at an estimated $5.6 billion in 2007, Japan boasts one of the biggest online advertising markets in the world – a huge potential just waiting to be tapped by foreign social networks.

…a huge potential just waiting to be tapped by foreign social networks. The world’s two largest social networks, MySpace and Facebook, barely register in Japan. As the Google Trends for Websites chart above shows, local social network Mixi is outpacing both in Japan. On Alexa, Mixi is ranked the No. 6 most popular site in Japan, compared to No. 95 for MySpace (Facebook doesn’t even make it into the top 100). MySpace and Facebook are trying but why are they failing?
Complacency and failure to adopt to cultural differences
Social networks have become integrative elements of modern American youth culture over the last years, shaping social patterns and changing the ways that people communicate. When taken abroad, these services have to deal with a large number of cross-cultural peculiarities by their very nature.
Societal and cultural gaps are particularly evident in the case of Japan. Market entry in this country with a…

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Why MySpace and Facebook Are Failing in Japan

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Tags: country, events, gadgets, google, information, japan, japanese, jobs, mobile, myspace, tech, tokyo, translation, trends, Video

This entry was posted on Saturday, January 30th, 2010 at 8:00 pm and is filed under News. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

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